Marketing /
| Other Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
Boston :
Irwin ; McGraw-Hill,
1997.
|
| Edition: | 5th ed. |
| Series: | Irwin series in marketing
|
| Subjects: |
Table of Contents:
- Part I. Initiating the marketing process.
- Part II. Understanding buyers and markets.
- Part III. Targeting marketing opportunities.
- Part IV. Satisfying marketing opportunities.
- Part V. Managing the marketing process.