Marketing /
Other Authors: | Berkowitz, Eric N., Kerin, Roger A., Hartley, Steven W., Rudelius, William |
---|---|
Format: | Book |
Language: | Inglés |
Published: |
Boston :
Irwin ; McGraw-Hill,
1997.
|
Edition: | 5th ed. |
Series: | Irwin series in marketing
|
Subjects: |
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