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|a 658.8
|b M3455 1997
|2 22
|
| 245 |
0 |
0 |
|a Marketing /
|c Eric N. Berkowitz ... [et.al.].
|
| 250 |
|
|
|a 5th ed.
|
| 260 |
|
|
|a Boston :
|b Irwin ;
|b McGraw-Hill,
|c 1997.
|
| 300 |
|
|
|a xxxii, 736 p. :
|b il. ;
|c 28 cm.
|
| 490 |
0 |
|
|a Irwin series in marketing
|
| 500 |
|
|
|a Incluye ejercicios.
|
| 504 |
|
|
|a Incluye referencias bibliográficas (p. 674-695), glosario e índice.
|
| 505 |
0 |
|
|a Part I. Initiating the marketing process. -- Part II. Understanding buyers and markets. -- Part III. Targeting marketing opportunities. -- Part IV. Satisfying marketing opportunities. -- Part V. Managing the marketing process.
|
| 595 |
|
|
|d 399
|e 30/09/2003
|f 2931 EYN
|
| 650 |
|
7 |
|a Marketing
|2 unesco
|9 10242
|
| 700 |
1 |
|
|a Berkowitz, Eric N.
|9 69521
|
| 700 |
1 |
|
|a Kerin, Roger A.
|9 69522
|
| 700 |
1 |
|
|a Hartley, Steven W.
|9 79993
|
| 700 |
1 |
|
|a Rudelius, William
|9 69523
|
| 942 |
|
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