APA (7th ed.) Citation

Berkowitz, E. N., Kerin, R. A., Hartley, S. W., & Rudelius, W. (1997). Marketing (5th ed.). Irwin ; McGraw-Hill.

Chicago Style (17th ed.) Citation

Berkowitz, Eric N., Roger A. Kerin, Steven W. Hartley, and William Rudelius. Marketing. 5th ed. Boston: Irwin ; McGraw-Hill, 1997.

MLA (8th ed.) Citation

Berkowitz, Eric N., et al. Marketing. 5th ed. Irwin ; McGraw-Hill, 1997.

Warning: These citations may not always be 100% accurate.