BUSCADOR DE RECURSOS UNSAM

Cita APA (7a ed.)

Berkowitz, E. N., Kerin, R. A., Hartley, S. W., & Rudelius, W. (1997). Marketing (5th ed.). Irwin ; McGraw-Hill.

Cita Chicago Style (17a ed.)

Berkowitz, Eric N., Roger A. Kerin, Steven W. Hartley, y William Rudelius. Marketing. 5th ed. Boston: Irwin ; McGraw-Hill, 1997.

Cita MLA (8a ed.)

Berkowitz, Eric N., et al. Marketing. 5th ed. Irwin ; McGraw-Hill, 1997.