Marketing and selling the travel product /
Autor principal: | |
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Otros Autores: | |
Formato: | Libro |
Idioma: | Inglés |
Publicado: |
Ohio :
South-Western,
c1991.
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Materias: |
Tabla de Contenidos:
- 1. Marketing and sales.
- 2. Understanding the travel product.
- 3. Selecting target markets.
- 4. Positioning the product.
- 5. Creating marketing strategies.
- 6. Implementing the marketing program.
- 7. Identifying the seller.
- 8. Identifying the traveler's needs.
- 9. Evaluating the travel product.
- 10. Setting up the sale.
- 11. Personal selling.
- 12. Satisfying the customer.