Marketing and selling the travel product /

Detalles Bibliográficos
Autor principal:	Burke, James F.
Otros Autores:	Resnick, Barry Paul
Formato:	Libro
Idioma:	Inglés
Publicado:	Ohio : South-Western, c1991.
Materias:	Marketing Turismo

Tabla de Contenidos:

1. Marketing and sales.
2. Understanding the travel product.
3. Selecting target markets.
4. Positioning the product.
5. Creating marketing strategies.
6. Implementing the marketing program.
7. Identifying the seller.
8. Identifying the traveler's needs.
9. Evaluating the travel product.
10. Setting up the sale.
11. Personal selling.
12. Satisfying the customer.