Marketing and selling the travel product /

Bibliographic Details
Main Author:	Burke, James F.
Other Authors:	Resnick, Barry Paul
Format:	Book
Language:	Inglés
Published:	Ohio : South-Western, c1991.
Subjects:	Marketing Turismo

Table of Contents:

1. Marketing and sales.
2. Understanding the travel product.
3. Selecting target markets.
4. Positioning the product.
5. Creating marketing strategies.
6. Implementing the marketing program.
7. Identifying the seller.
8. Identifying the traveler's needs.
9. Evaluating the travel product.
10. Setting up the sale.
11. Personal selling.
12. Satisfying the customer.