Marketing and selling the travel product /

Detalles Bibliográficos
Autor principal: Burke, James F.
Otros Autores: Resnick, Barry Paul
Formato: Libro
Idioma:Inglés
Publicado: Ohio : South-Western, c1991.
Materias:
Tabla de Contenidos:
  • 1. Marketing and sales.
  • 2. Understanding the travel product.
  • 3. Selecting target markets.
  • 4. Positioning the product.
  • 5. Creating marketing strategies.
  • 6. Implementing the marketing program.
  • 7. Identifying the seller.
  • 8. Identifying the traveler's needs.
  • 9. Evaluating the travel product.
  • 10. Setting up the sale.
  • 11. Personal selling.
  • 12. Satisfying the customer.