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|a Burke, James F.
|9 69514
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|a Marketing and selling the travel product /
|c James F. Burke, Barry Paul Resnick.
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| 260 |
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|a Ohio :
|b South-Western,
|c c1991.
|
| 300 |
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|a vii, 323 p. ;
|c 28 cm.
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|a 1. Marketing and sales. -- 2. Understanding the travel product. -- 3. Selecting target markets. -- 4. Positioning the product. -- 5. Creating marketing strategies. -- 6. Implementing the marketing program. -- 7. Identifying the seller. -- 8. Identifying the traveler's needs. -- 9. Evaluating the travel product. -- 10. Setting up the sale. -- 11. Personal selling. -- 12. Satisfying the customer.
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