Sales and marketing for travel and tourism /

Detalles Bibliográficos
Autor principal:	Davidoff, Philip G.
Otros Autores:	Davidoff, Doris S.
Formato:	Libro
Idioma:	Inglés
Publicado:	New Jersey : Prentice Hall, 1994.
Edición:	2nd ed.
Materias:	Marketing Turismo

Tabla de Contenidos:

1. Introduction.
2. The nature of the tourism product.
3. Psychology of the traveler.
4. Market research.
5. Image.
6. The marketing mix in travel and tourism.
7. Pricing.
8. Communication.
9. Relationship marketing.
10. Advertising, publicity and promotion.
11. Using print and broadcast media effectively.
12. The sales function in the travel industry.
13. Sales techniques.
14. The sales interview.
15. Service - the most important marketing tool.
16. Technology and marketing.
17. Marketing in travel and tourism - present and future.