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|a Davidoff, Philip G.
|9 69512
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|a Sales and marketing for travel and tourism /
|c Philip G. Davidoff, Doris S. Davidoff.
|
| 250 |
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|a 2nd ed.
|
| 260 |
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|
|a New Jersey :
|b Prentice Hall,
|c 1994.
|
| 300 |
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|a vii, 357 p. ;
|c 24 cm.
|
| 505 |
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|a 1. Introduction. -- 2. The nature of the tourism product. -- 3. Psychology of the traveler. -- 4. Market research. -- 5. Image. -- 6. The marketing mix in travel and tourism. -- 7. Pricing. -- 8. Communication. -- 9. Relationship marketing. -- 10. Advertising, publicity and promotion. -- 11. Using print and broadcast media effectively. -- 12. The sales function in the travel industry. -- 13. Sales techniques. -- 14. The sales interview. -- 15. Service - the most important marketing tool. -- 16. Technology and marketing. -- 17. Marketing in travel and tourism - present and future.
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