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|a 9780195178838
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|a 658.408
|b D2863 2007
|2 22
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0 |
4 |
|a The debate over corporate social responsibility /
|c edited by Steve May, George Cheney and Juliet Roper.
|
| 260 |
|
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|a Oxford :
|b Oxford University Press,
|c 2007.
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| 300 |
|
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|a xxii, 490 p. :
|b il. ;
|c 26 cm.
|
| 504 |
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|a Incluye referencias bibliográficas e indice.
|
| 505 |
0 |
|
|a 1. Why corporate social responsibility: why now? how? / Jill J.McMillan. -- 2. A new generation of global corporate social responsibility / Michael Stohl, Cynthia Stohl, and Nikki C. Townsley. -- 3. progressing from corporate social responsibility to brand integrity / Malcom Mclntosh. -- 4. Facing corporate power / Jem Bendell and Mark Bendell. -- 5. Corporate Citizenship: the dark-side paradoxes of success / Sandra Waddock. -- 6. Corporate social responsibility in Scandinavia: a turn toward the business case? / Mette Morsing, Atle Midttun, and Karl Palmas. -- 7. Corporate social responsibility in asia: a confucian context / Cien Whelan. -- 8. Corporate social responsibility and public relations: perceptions and practices in singapore / Krishnamurthy Sriramesh, Chew Wee Ng, Soh Ting Ting, and Luo Wanyin. -- 9. Corporate social responsibility in Mexico: an approximation from the point of view of communication / Mariela Pérez Chavarría. -- 10. Legal versus ethical arguments: contexts for corporate social responsibility / Matthew W. Seeger and Steven J. Hipfel. -- 11. Corporate deception and fraud:the case for an ethical apologia / Keith Michael Hearit. -- 12. Regulation: government, business, and the self in the United States / John Llewellyn. -- 13. Can corporate personhood be socially responsible? / Dean Ritz. -- 14. How toread Milton Friedman: corporate social responsibility and today's capitalisms / James Arnt Aune. -- 15. Corporate social responsibility as oxymoron: universalization and exploitation at boeing / Dana L. Cloud. -- 16. Toward an accounting for sustainability: a New Zealand view / Stewart Lawrence. -- 17. Consumer activism and corporate social responsibility: how strong a connection? / Brenden E. Kendall, Rebecca Gill, and George Cheney. -- 18. Corporate governance, corporate social responsibility, an Communication / Stanley Deetz. -- 19. Corporate and institutional responses to the challenge of HIV / AIDS: the case of South Africa / Grant Samkin and Stewart Lawrence. -- 20. Business, society, and impacts on indigenous peoples / Marcus Breen. -- 21. Activism, risk, and communicational politics: nike and the sweatshop problem / Graham Knight. -- 22. Corporate environmentalism / Connie Bullis and Fumiko le. -- 23. Greening of corporations? eco-talk and the emerging social imaginary of sustainable development / Sharon M. Livesey and Julie Graham. -- 24. Discourses of sustainability in today's public sphere / Tarla Rai Peterson and Todd Norton. -- 25. Green marketing and advertising / Worawan Yim Ongkrutraksa. -- 26. Sustainable development discourse and the global economy: promoting responsibility, containing change / Shiv Ganesh. -- 27. The behavior of corporate species in ecosystems and their roles in environmental change / Douglas Crawford-Brown. -- 28. ls sustainability sustainable? corporate social responsibility, sustainable business, and management fashion / Theodore E. Zorn and Eva Collins. -- 29. Corporate social responsibility and public policy making / Charles Conrad and Jéanna Abbott. -- 30. The case of the subaltern public: a postcolonial investigation of corporate social responsibility's (o)missions / Debashish Munshi and Priya Kurian. -- 31. The discourse of corporate social responsibility:postmodern remarks / Lars Thoger Christensen. -- 32. Corporate social responsibility /corporate moral responsibility: is there a difference and the difference it makes / Patricia H. Werhane.
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| 595 |
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|f 8895 EYN
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| 650 |
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7 |
|a Responsabilidad social
|2 unesco
|9 4336
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| 650 |
|
7 |
|a Administración de empresas.
|2 unesco
|9 6031
|
| 700 |
1 |
|
|a May, Steve
|q (Steve Kent),
|d 1961-,
|e ed.
|9 69462
|
| 700 |
1 |
|
|a Cheney, George,
|e ed.
|9 96672
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|a Roper, Juliet,
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|9 69463
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