| LEADER | 01823nam a2200253 a 4500 | ||
|---|---|---|---|
| 003 | AR-SmUSM | ||
| 005 | 20210611122049.0 | ||
| 008 | 190310s1991 xxu|||||||||||||| ||eng d | ||
| 020 | |a 0030327679 | ||
| 040 | |a AR-SmUSM |b spa |c AR-SmUSM | ||
| 082 | 0 | |a 658.84 |b T322 1991 |2 22 | |
| 100 | 1 | |a Terpstra, Vern |9 69390 | |
| 245 | 1 | 0 | |a International marketing / |c Vern Terpstra, Ravi Sarathy. |
| 250 | |a 5th ed. | ||
| 260 | |a Chicago : |b Dryden, |c c1991. | ||
| 300 | |a xxii, 714 p. ; |c 25 cm. | ||
| 504 | |a Incluye referencias bibliográficas. | ||
| 505 | 0 | |a 1. Introduction: the concept of global marketing. -- 2. Economic environment: the world economy. -- 3. Economic environment: the foreign economies. -- 4. Cultural environment: the people of the world. -- 5. The political-legal environment. -- 6. Global marketing strategy. -- 7. International marketing intelligence. -- 8. International product policy: the basic product and its attributes. -- 9. International product policy: new-product development and product-line policies. -- 10. Distribution: entering foreign markets. -- 11. Distribution: foreign market channels and global logistics. -- 12. International promotion: advertising. -- 13. International promotion: other factors. -- 14. Pricing in international marketing : I. -- 15. Pricing in international marketing: II. -- 16. International marketing of services. -- 17. Planning, organization and control of international marketing. -- 18. The future of international marketing. | |
| 595 | |d 1890 |e 26/03/2009 |f 3918 EYN | ||
| 650 | 7 | |a Marketing |2 unesco |9 10242 | |
| 700 | 1 | |a Sarathy, Ravi |9 69391 | |
| 942 | |2 ddc |c LIBRO | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_840000000000000_T322_1991 |7 1 |8 GRAL |9 81813 |a EEyN |b EEyN |d 2019-03-30 |e Donación |o 658.84 T322 1991 |p D3918 |r 2019-03-30 00:00:00 |w 2019-03-30 |y LIBRO |i 3918 EYN | ||
| 999 | |c 56212 |d 56212 | ||
