International marketing /

Bibliographic Details
Main Author: Terpstra, Vern
Other Authors: Sarathy, Ravi
Format: Book
Language:Inglés
Published: Chicago : Dryden, c1991.
Edition:5th ed.
Subjects:
Marketing
Description
Physical Description:xxii, 714 p. ; 25 cm.
Bibliography:Incluye referencias bibliográficas.
ISBN:0030327679

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