Diffusion of innovations /
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
The Free Press,
c1995.
|
| Edición: | 4th ed. |
| Materias: |
Tabla de Contenidos:
- 1. Elements of diffusion.
- 2. History of diffusion research.
- 3. Contributions and criticisms of diffusion research.
- 4. The generation of innovations.
- 5. The innovation decision process.
- 6. Attributes of innovations and their rate of adoption.
- 7. Innovativeness and adopter categories.
- 8. Diffusion networks.
- 9. The change agent.
- 10. Innovation in organizations.
- 11. Consequences of innovations.