Diffusion of innovations /

Detalles Bibliográficos
Autor principal: Rogers, Everett M.
Formato: Libro
Idioma:Inglés
Publicado: New York : The Free Press, c1995.
Edición:4th ed.
Materias:
Tabla de Contenidos:
  • 1. Elements of diffusion.
  • 2. History of diffusion research.
  • 3. Contributions and criticisms of diffusion research.
  • 4. The generation of innovations.
  • 5. The innovation decision process.
  • 6. Attributes of innovations and their rate of adoption.
  • 7. Innovativeness and adopter categories.
  • 8. Diffusion networks.
  • 9. The change agent.
  • 10. Innovation in organizations.
  • 11. Consequences of innovations.