International hospitality management /

Dettagli Bibliografici
Altri autori: Teare, Richard (ed.), Olsen, Michael D. (ed.)
Natura: Libro
Lingua:Inglés
Pubblicazione: New York : John Wiley & Sons, 1992.
Soggetti:
Administración de empresas.
Industria hotelera
Sommario:
  • I. The international environment. 1. Impact analysis and the international environment / Jin-Lin Zhao and Katherine M. Merna.
  • 2. The strategy, structure, environment co-alignment / Bryan D. Langton and Celeste Bottorff, with Michael D. Olsen.
  • 3. The international hospitality industry and public policy / Frank M. Go, Philip J. Goulding, and David Litteljohn.
  • 4. Corporate diplomacy in the Asia-Pacific era / Giles A. Jackson and Brian Wise.
  • II. Competitive strategies.
  • 5. Going global - acting local: the challenge of Choice International / Robert C. Hazard Jr. and Lynn O'Rourke Hayes, with Michael D. Olsen.
  • 6. Competitive marketing strategies in the international hospitality industry / Simon Crawford-Welch.
  • 7 A brand extension strategy for Holiday Inn Worldwide development / Alan C. Parker, with Richard Teare .
  • 8. Development strategies for international hospitality markets / Eliza C. Tse.
  • 9. Multi- and transnational firms: the impact of expansion on corporate structures / Sandra Watson and David Litteljohn.
  • III. Corporate structures and planing. 10. Building on strength at Forte PLC: a structure and strategy for the 1990s / Rocco Forte, with Richard Teare.
  • 11. Comparative corporate structures and design / Bonnie M. Farber and Preston D. Probasco.
  • 12. Strategies for creating customer-oriented organizations / John Bowen and John Basch.
  • 13. Culture, customization, and innovation: a Hilton International service brand for the Japanese market / Andrew Bould and Geoffrey B. Breeze, with Richard Teare.
  • 14. Hotel strategic planning at the business and unit level in the USA / Eddystone C. Nebel, III and Jeffrey D. Schaffer.
  • IV. Corporate systems and analysis.
  • 15. The strategic role of information technology systems / Paul R. Gamble.
  • 16. Corporate performance appraisal in the international hospitality industry / Debra J. Adams and Francis A. Kwansa.
  • 17. Labor strategy in international hotel management / Michael Riley and Peter A. Jones.
  • 18. Developing and maintaining a strategy for service quality / Andrew Lockwood, Evert Gummesson, Jan Hubrecht and Martin Senior.
  • 19. Developing a responsive global network of Hyatt hotels and resorts / Bernd Chorengel, with Richard Teare.

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