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|a 647.94068
|b I6157 1992
|2 22
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|a International hospitality management /
|c edited by Richard Teare and Michael Olsen.
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| 260 |
|
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|a New York :
|b John Wiley & Sons,
|c 1992.
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| 300 |
|
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|a xvi, 360 p. :
|b il. ;
|c 24 cm.
|
| 500 |
|
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|a "Corporate strategy in practice". -- En tapa.
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| 504 |
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|a Incluye referencias bibliográficas e índice.
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| 505 |
0 |
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|a I. The international environment. 1. Impact analysis and the international environment / Jin-Lin Zhao and Katherine M. Merna. -- 2. The strategy, structure, environment co-alignment / Bryan D. Langton and Celeste Bottorff, with Michael D. Olsen. -- 3. The international hospitality industry and public policy / Frank M. Go, Philip J. Goulding, and David Litteljohn. -- 4. Corporate diplomacy in the Asia-Pacific era / Giles A. Jackson and Brian Wise. -- II. Competitive strategies. -- 5. Going global - acting local: the challenge of Choice International / Robert C. Hazard Jr. and Lynn O'Rourke Hayes, with Michael D. Olsen. -- 6. Competitive marketing strategies in the international hospitality industry / Simon Crawford-Welch. -- 7 A brand extension strategy for Holiday Inn Worldwide development / Alan C. Parker, with Richard Teare . -- 8. Development strategies for international hospitality markets / Eliza C. Tse. -- 9. Multi- and transnational firms: the impact of expansion on corporate structures / Sandra Watson and David Litteljohn. -- III. Corporate structures and planing. 10. Building on strength at Forte PLC: a structure and strategy for the 1990s / Rocco Forte, with Richard Teare. -- 11. Comparative corporate structures and design / Bonnie M. Farber and Preston D. Probasco. -- 12. Strategies for creating customer-oriented organizations / John Bowen and John Basch. -- 13. Culture, customization, and innovation: a Hilton International service brand for the Japanese market / Andrew Bould and Geoffrey B. Breeze, with Richard Teare. -- 14. Hotel strategic planning at the business and unit level in the USA / Eddystone C. Nebel, III and Jeffrey D. Schaffer. -- IV. Corporate systems and analysis. -- 15. The strategic role of information technology systems / Paul R. Gamble. -- 16. Corporate performance appraisal in the international hospitality industry / Debra J. Adams and Francis A. Kwansa. -- 17. Labor strategy in international hotel management / Michael Riley and Peter A. Jones. -- 18. Developing and maintaining a strategy for service quality / Andrew Lockwood, Evert Gummesson, Jan Hubrecht and Martin Senior. -- 19. Developing a responsive global network of Hyatt hotels and resorts / Bernd Chorengel, with Richard Teare.
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