The portable MBA in entrepreneurship /
| Autor principal: | |
|---|---|
| Formato: | Livro |
| Idioma: | Inglés |
| Publicado em: |
New York :
John Wiley & Sons,
c1997.
|
| Edição: | 2nd ed. |
| Colecção: | The portable MBA series
|
| Assuntos: |
Sumário:
- 1. The entrepreneurial process.
- 2. Opportunity.
- 3. Entry strategies.
- 4. Market opportunities and marketing.
- 5. Creating a successful business plan.
- 6. Financial projections: how to do them the right way.
- 7. Venture capital.
- 8. Debt an other forms financing.
- 9. External assistance for startups and small businesses.
- 10. Legal and tax issues. -11. Intellectual property.
- 12. Franchising.
- Entrepreneurs an the Internet.
- 14. Harvesting.
- 15. Entrepreneurship economics.