|
|
|
|
| LEADER |
01905nam a2200253 a 4500 |
| 003 |
AR-SmUSM |
| 005 |
20210820091942.0 |
| 008 |
190310s1991 xxu|||||||||||||| ||eng d |
| 020 |
|
|
|a 0070347573
|
| 040 |
|
|
|a AR-SmUSM
|b spa
|c AR-SmUSM
|
| 082 |
0 |
|
|a 658.83
|b K557 1991
|2 22
|
| 100 |
1 |
|
|a Kinnear, Thomas C.,
|d 1943-
|9 69345
|
| 245 |
1 |
0 |
|a Marketing research :
|b an applied approach /
|c Thomas C. Kinnear, James R. Taylor.
|
| 250 |
|
|
|a 4th ed.
|
| 260 |
|
|
|a New York :
|b McGraw-Hill,
|c c1991.
|
| 300 |
|
|
|a xxi, 856 p. ;
|c 25 cm.
|
| 490 |
0 |
|
|a Mc Graw-Hill series in marketing
|
| 505 |
0 |
|
|a 1. Marketing research role in marketing management. -- 2. The marketing research business. -- 3. The marketing research process: concept and example. -- 4. The decision to undertake research. -- 5. Research design and data sources. -- 6. Secondary data. -- 7. The measurement process. -- 8. Attitude measurement. -- 9. Causal designs. -- 10. Data collection methods. -- 11. Designing data collection forms. -- 12. The basics of sampling. -- 13. Simple random sampling and sample size. -- 14. More complex sampling procedures. -- 15. Field operations. -- 16. Data processing. -- 17. Univariate data analysis. -- 18. Bivariate data analysis. -- 19. Multivariate data analysis I: interdependence methods. -- 20. Multivariate data analysis II: dependence methods. -- 21. Reporting research findings. -- 22. Demand measurement and forecasting. -- 23. Product research and test maketing. -- 24. Advertising research. -- 25. Distribution and pricing research.
|
| 595 |
|
|
|d 1887
|e 26/03/2009
|f 3917 EYN
|
| 650 |
|
7 |
|a Marketing
|2 unesco
|9 10242
|
| 700 |
1 |
|
|a Taylor, James R.
|q (James Ronald),
|d 1938-
|9 74941
|
| 942 |
|
|
|2 ddc
|c LIBRO
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_830000000000000_K557_1991
|7 1
|8 GRAL
|9 81787
|a EEyN
|b EEyN
|d 2019-03-30
|e Donación
|o 658.83 K557 1991
|p D3917
|r 2019-03-30 00:00:00
|w 2019-03-30
|y LIBRO
|i 3917 EYN
|
| 999 |
|
|
|c 56187
|d 56187
|
