Marketing research : an applied approach /
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| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
New York :
McGraw-Hill,
c1991.
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| Edition: | 4th ed. |
| Series: | Mc Graw-Hill series in marketing
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| Subjects: |
| Physical Description: | xxi, 856 p. ; 25 cm. |
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| ISBN: | 0070347573 |