Kinnear, T. C., & Taylor, J. R. (1991). Marketing research: An applied approach (4th ed.). McGraw-Hill.
Style de citation Chicago (17e éd.)Kinnear, Thomas C., et James R. Taylor. Marketing Research: An Applied Approach. 4th ed. New York: McGraw-Hill, 1991.
Style de citation MLA (8e éd.)Kinnear, Thomas C., et James R. Taylor. Marketing Research: An Applied Approach. 4th ed. McGraw-Hill, 1991.
Attention : ces citations peuvent ne pas être correctes à 100%.