BUSCADOR DE RECURSOS UNSAM

Cita APA (7a ed.)

Kinnear, T. C., & Taylor, J. R. (1991). Marketing research: An applied approach (4th ed.). McGraw-Hill.

Cita Chicago Style (17a ed.)

Kinnear, Thomas C., y James R. Taylor. Marketing Research: An Applied Approach. 4th ed. New York: McGraw-Hill, 1991.

Cita MLA (8a ed.)

Kinnear, Thomas C., y James R. Taylor. Marketing Research: An Applied Approach. 4th ed. McGraw-Hill, 1991.