Budgets and marketing plans of national tourism administrations /

Bibliographic Details
Corporate Author:	Organización Mundial del Turismo
Format:	Book
Language:	Inglés
Published:	Madrid : Organización Mundial de Turismo, c1995.
Subjects:	Marketing Turismo

Table of Contents:

Pte. 1. Budgets. 1. Introduction and objectives.
2. The need for tourism promotion by governments.
3. General budget figures and comparisons.
4. Promotional budget trends and comparisons.
5. Budget targets and effectiveness.
Pte. 2. Strategies. 1. Introduction and objectives.
2. The promotion of tourism.
3. Marketing plans: present situation and future needs.