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|a Organización Mundial del Turismo
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|a Budgets and marketing plans of national tourism administrations /
|c Organización Mundial del Turismo.
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|a Pte. 1. Budgets. 1. Introduction and objectives. -- 2. The need for tourism promotion by governments. -- 3. General budget figures and comparisons. -- 4. Promotional budget trends and comparisons. -- 5. Budget targets and effectiveness. -- Pte. 2. Strategies. 1. Introduction and objectives. -- 2. The promotion of tourism. -- 3. Marketing plans: present situation and future needs.
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