| LEADER | 01796nam a2200241 a 4500 | ||
|---|---|---|---|
| 003 | AR-SmUSM | ||
| 005 | 20210211123746.0 | ||
| 008 | 190310s1989 xxu|||||||||||||1 ||eng d | ||
| 020 | |a 0827329385 | ||
| 040 | |a AR-SmUSM |b spa |c AR-SmUSM | ||
| 082 | 0 | |a 658.891 |b M8781 1989 |2 22 | |
| 100 | 1 | |a Morrison, Alastair M. |9 69278 | |
| 245 | 1 | 0 | |a Hospitality and travel marketing / |c Alastair M. Morrison. |
| 260 | |a New York : |b Delmar, |c c1989. | ||
| 300 | |a xi, 532 p. ; |c 24 cm. | ||
| 504 | |a Incluye referencias bibliográficas e índice. | ||
| 505 | 0 | |a 1. Marketing defined. -- 2. Differences between marketing products and hospitality-travel services. -- 3. The hospitality and travel marketing system. -- 4. Customer behavior in the hospitality and travel industry. -- 5. Analyzing market opportunities. -- 6. Marketing research. -- 7. Marketing strategy: market segementation and trends. -- 8. Marketing strategy: strategies, target markets, marketing mix, positioning and marketing objectives. -- 9. The marketing plan and the eights ps of hospitality and travel marketing. -- 10. The product-service mix and people. -- 11. Packaging and programming. -- 12. The distribution mix and travel trade. -- 13. Communications and the promotional mix. -- 14. Advertising. -- 15. Sales promotion and merchandisng. -- 16. Personal selling and sales management. -- 17. Public relations and publicity. -- 18. Pricing. -- 19. Marketing management, evaluation and control. | |
| 595 | |d 2195 |e 16/09/2009 |f 4777 EYN | ||
| 650 | 7 | |a Marketing |2 unesco |9 10242 | |
| 650 | 7 | |a Turismo |2 unesco |9 15906 | |
| 942 | |2 ddc |c LIBRO | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_891000000000000_M8781_1989 |7 1 |8 GRAL |9 81736 |a EEyN |b EEyN |d 2019-03-30 |e Donación |o 658.891 M8781 1989 |p D4777 |r 2019-03-30 00:00:00 |w 2019-03-30 |y LIBRO |i 4777 EYN | ||
| 999 | |c 56142 |d 56142 | ||
