Public relations for hospitality managers : communicating for greater profits /
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| Formato: | Libro |
| Idioma: | Inglés |
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New York :
John Wiley & Sons,
c1995.
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Tabla de Contenidos:
- 1. What public relations is and what it can do for you.
- 2. PR as a strategy in the marketing plan.
- 3. Establishing and maintaining effective media relations.
- 4. What news is and how PR differs from advertising.
- 5. Organizing to launch a PR campaign.
- 6. Special events in public relations.
- 7. Getting your message across to guests.
- 8. Employee relations and its role in public relations.
- 9. Communicating more effectively with your community.
- 10. Planning to meet emergencies.
- 11. Learning from the experts: ideas you can use.