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|2 22
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1 |
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|a Kudrle, Albert E.
|9 69270
|
| 245 |
1 |
0 |
|a Public relations for hospitality managers :
|b communicating for greater profits /
|c Albert E. Kudrle, Melvin Sandler.
|
| 260 |
|
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|a New York :
|b John Wiley & Sons,
|c c1995.
|
| 300 |
|
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|a xvi, 240 p. ;
|c 24 cm.
|
| 504 |
|
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|a Incluye referencias bibliográficas (p. 231-233) e índice.
|
| 505 |
0 |
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|a 1. What public relations is and what it can do for you. -- 2. PR as a strategy in the marketing plan. -- 3. Establishing and maintaining effective media relations. -- 4. What news is and how PR differs from advertising. -- 5. Organizing to launch a PR campaign. -- 6. Special events in public relations. -- 7. Getting your message across to guests. -- 8. Employee relations and its role in public relations. -- 9. Communicating more effectively with your community. -- 10. Planning to meet emergencies. -- 11. Learning from the experts: ideas you can use.
|
| 595 |
|
|
|d 2466
|e 18/05/2010
|f 3915 EYN
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|a Relaciones públicas
|2 unesco
|9 69271
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|a Sandler, Mel
|9 69272
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