Experiments on mass communication /
| Autor principal: | |
|---|---|
| Otros Autores: | , |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
Science Editions,
1965.
|
| Colección: | Studies in social psychology in World War II ;
3 |
| Materias: |
Tabla de Contenidos:
- Chapter 1. Introduction
- Part. I. Film evaluation studies
- Chapter 2. The orientation film, "The battle of Britain"
- Chapter 3. General implications derived from the orientation film experiments
- Chapter 4. The audience's evaluation of films
- Chapter 5. Experimental comparison of alternative presentations
- Chapter 6. Effects of films on men of different intellectual ability
- Part. II. Studies employing controlled variation
- Chapter 7. Short-time and long-time effects of an orientation film
- Chapter 8. The effects of presenting "one side" versus "both sides" in changing opinions on a controversial subject
- Chapter 9. The effect of an audience-participation technique in film-strip presentation
- Chapter 10. Summary and evaluation
- Appendices: Measurement problems encountered
- A. The baseline for measurement odf percentage change
- B. "Marginal" versus "Internal" effects
- C. Comparison of the before-after and the after-only design of experiments
- D. "Regression" in the analysis of effects of films.