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|a WaSeSS
|c WaSeSS
|d WaSeSS
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| 082 |
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|a 355.1
|b H846 1965
|2 20
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| 100 |
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|a Hovland, Carl Iver,
|d 1912-
|9 49149
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| 245 |
1 |
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|a Experiments on mass communication /
|c by Carl I. Hovland, Arthur A. Lumsdaine, Fred D. Sheffield.
|
| 260 |
|
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|a New York :
|b Science Editions,
|c 1965.
|
| 300 |
|
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|a x, 345 p. :
|b il. ;
|c 22 cm.
|
| 490 |
0 |
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|a Studies in social psychology in World War II ;
|v 3
|
| 504 |
|
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|a Incluye referencias bibliográficas e índice.
|
| 505 |
0 |
|
|a Chapter 1. Introduction -- Part. I. Film evaluation studies -- Chapter 2. The orientation film, "The battle of Britain" -- Chapter 3. General implications derived from the orientation film experiments -- Chapter 4. The audience's evaluation of films -- Chapter 5. Experimental comparison of alternative presentations -- Chapter 6. Effects of films on men of different intellectual ability -- Part. II. Studies employing controlled variation -- Chapter 7. Short-time and long-time effects of an orientation film -- Chapter 8. The effects of presenting "one side" versus "both sides" in changing opinions on a controversial subject -- Chapter 9. The effect of an audience-participation technique in film-strip presentation -- Chapter 10. Summary and evaluation -- Appendices: Measurement problems encountered -- A. The baseline for measurement odf percentage change -- B. "Marginal" versus "Internal" effects -- C. Comparison of the before-after and the after-only design of experiments -- D. "Regression" in the analysis of effects of films.
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| 650 |
|
7 |
|a Medios de comunicación de masas.
|2 unesco
|9 1826
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| 650 |
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7 |
|a Estudio de audiencia.
|2 unesco
|9 9083
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| 650 |
|
7 |
|a Guerra mundial.
|2 unesco
|9 4347
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| 700 |
1 |
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|9 49150
|a Lumsdaine, Arthur A.
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| 700 |
1 |
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|a Sheffield, Fred D.
|9 49154
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| 942 |
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