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20151020171147.0 |
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|a 9504326404
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| 040 |
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|a AR-SmUSM
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| 082 |
0 |
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|a 659.111
|b E822 1989
|2 20
|
| 245 |
0 |
3 |
|a La estrategia de medios /
|c Eduardo Hugo Lauzan ... [et al].
|
| 260 |
|
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|a Buenos Aires :
|b Mercados & Tendencias,
|c 1989.
|
| 300 |
|
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|a 285 p. ;
|c 23 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas (p.[7]).
|
| 650 |
|
7 |
|a Medios de comunicación de masas.
|2 unesco
|9 1826
|
| 650 |
|
7 |
|a Marketing.
|2 unesco
|9 10242
|
| 650 |
|
7 |
|a Publicidad.
|2 unesco
|9 4918
|
| 650 |
|
7 |
|a Toma de decisiones.
|2 unesco
|9 10241
|
| 650 |
|
7 |
|a Planificación.
|2 unesco
|9 7987
|
| 700 |
1 |
|
|a Lauzán, Eduardo Hugo.
|9 37769
|
| 700 |
1 |
|
|a Alisio, Jorge.
|9 37770
|
| 700 |
1 |
|
|a Alfonso, Fermín Jorge.
|9 24347
|
| 700 |
1 |
|
|a Rival, Horacio.
|9 37771
|
| 942 |
|
|
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|p B2912
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