Measuring media audiences /
| Outros Autores: | |
|---|---|
| Formato: | Livro |
| Idioma: | Inglés |
| Publicado em: |
London :
Routledge,
1994.
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| Assuntos: |
Sumário:
- Measuring media audiences: an overview / Raymond Kent
- Television audience measurement systems in Europe: a review and comparison / Roger Gane
- Measuring television audiences in the UK / Trevor Sharot
- Measuring audiences to radio / Tony Twyman
- Estimating newspaper and magazine readership / Michael Brown
- audience to outdoor posters / Derek Bloom
- Measuring cinema audiences / Richard Chilton and Paul Butler
- Measuring media audiences: the way ahead / Raymond Kent.