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|a 302.23
|b M4846 1994
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|a Measuring media audiences /
|c edited by Raymond Kent.
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| 260 |
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|a London :
|b Routledge,
|c 1994.
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| 300 |
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|a xiii, 202 p. ;
|c 23 cm.
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| 504 |
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|a Incluye referencias bibliográficas e índice (p. [200]-202).
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| 505 |
0 |
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|a Measuring media audiences: an overview / Raymond Kent -- Television audience measurement systems in Europe: a review and comparison / Roger Gane -- Measuring television audiences in the UK / Trevor Sharot -- Measuring audiences to radio / Tony Twyman -- Estimating newspaper and magazine readership / Michael Brown -- audience to outdoor posters / Derek Bloom -- Measuring cinema audiences / Richard Chilton and Paul Butler -- Measuring media audiences: the way ahead / Raymond Kent.
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| 650 |
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7 |
|a Comunicación de masas.
|2 unesco
|9 2813
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| 650 |
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7 |
|a Datos estadísticos.
|2 unesco
|9 2525
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| 650 |
|
7 |
|a Estudio de audiencia.
|2 unesco
|9 9083
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| 700 |
1 |
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|9 45423
|a Kent, Raymond A.
|e ed.
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| 942 |
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