Marketing communications : an integrated approach /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
London :
Kogan Page,
c1993.
|
| Edition: | 2nd. ed. |
| Subjects: |
| Physical Description: | xvi, 602 p. : il. ; 25 cm. |
|---|---|
| Bibliography: | Incluye referencias bibliográficas e índice. |
| ISBN: | 0749426993 |