APA (7th ed.) Citation

Smith, P. R. (1993). Marketing communications: An integrated approach (2nd. ed.). Kogan Page.

Chicago Style (17th ed.) Citation

Smith, P. R. Marketing Communications: An Integrated Approach. 2nd. ed. London: Kogan Page, 1993.

MLA (8th ed.) Citation

Smith, P. R. Marketing Communications: An Integrated Approach. 2nd. ed. Kogan Page, 1993.

Warning: These citations may not always be 100% accurate.