Smith, P. R. (1993). Marketing communications: An integrated approach (2nd. ed.). Kogan Page.
Cita Chicago Style (17a ed.)Smith, P. R. Marketing Communications: An Integrated Approach. 2nd. ed. London: Kogan Page, 1993.
Cita MLA (8a ed.)Smith, P. R. Marketing Communications: An Integrated Approach. 2nd. ed. Kogan Page, 1993.
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