Polling and the public : what every citizen should know /
| Autor principal: | |
|---|---|
| Formato: | Livro |
| Idioma: | Inglés |
| Publicado em: |
Washington, D.C. :
CQ Press,
1995.
|
| Edição: | 3rd ed. |
| Assuntos: |
Sumário:
- Polling and the public
- The problem of nonattitudes
- Wording and context of questions
- Sampling techniques
- Interviewing procedures
- The media and the polls
- Polls and elections
- Analyzing and interpreting polls
- Advice to poll consumers.