Polling and the public : what every citizen should know /
| Auteur principal: | |
|---|---|
| Format: | Livre |
| Langue: | Inglés |
| Publié: |
Washington, D.C. :
CQ Press,
1995.
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| Édition: | 3rd ed. |
| Sujets: |
Table des matières:
- Polling and the public
- The problem of nonattitudes
- Wording and context of questions
- Sampling techniques
- Interviewing procedures
- The media and the polls
- Polls and elections
- Analyzing and interpreting polls
- Advice to poll consumers.