Polling and the public : what every citizen should know /

Bibliographische Detailangaben
1. Verfasser: Asher, Herbert B.
Format: Buch
Sprache:Inglés
Veröffentlicht: Washington, D.C. : CQ Press, 1995.
Ausgabe:3rd ed.
Schlagworte:
Inhaltsangabe:
  • Polling and the public
  • The problem of nonattitudes
  • Wording and context of questions
  • Sampling techniques
  • Interviewing procedures
  • The media and the polls
  • Polls and elections
  • Analyzing and interpreting polls
  • Advice to poll consumers.